KOLKATA CHAI CO.
A letter from our Creative Director, Tahmid:
You’re going to find that this client page is the most extensive of the bunch. We don’t like to pick favorites, but the reason for this is simple - this brand is close to my heart. It was my first real shot in this sphere and I partnered with them for nearly four years.
It wasn’t just my place of work, it was my Third Place. This will be a walk through of my work with Kolkata Chai Co. as their Head of Content, to show you how I worked with the Sanyal brothers, Ani and Ayan, to turn their vision for a cafe and company into the “Best Chai In The Game.”
- Tahmid
P.S. My favorite campaign is all the way at the bottom. :)
We’ll start with KoLkata Chai’s Grand Opening - AN EVENT RECAP.
Any good event recap
evokes strong emotions.
SOCIAL VIDEOS
Social videos that establish a brand’s culture and community are key to creating a loyal fan base. Here’s a few of the creations that really took off - from product videos and event recaps, to campaign videos.
Social videos are the most surefire way to advance a brand’s narrative.
PRODUCT PHOTOS REFLECT A BRAND’S IDENTITY
Original content
The best way to communicate your brand’s voice is through original content. I created these podcast videos and educational videos for YouTube and cut shorts for social to appeal to two platforms.
We at The Third Place are firm believers of Original Content and are constantly creating our own.
let’s rewind a bit.
Before the grand opening, I told Kolkata Chai Co’s origin story with a three part documentary. We called it “For The Culture.”
An effective documentary has a through line that weaves the story together.
WE CREATED A MOMENT
Any chai lover knows that a proper “chai pour” is the sign of a true chaiwallah. We decided to take it up a notch and do the wildest chai pours we could think of at the KCC warehouse.
I pitched this as an idea to generate buzz around KCC’s 3 Year Anniversary and National Chai Day. The video campaign was a hit and we turned this around and made it an interactive portion of the event itself later on.
Here are some standout fan reactions:
