TIFFANY & CO
how tiffany & Co. served aces with this partnership
In a groundbreaking partnership, Tiffany & Co. collaborated with Snap Inc. and the USTA to bring an immersive AR fan experience to the 2023 U.S. Open tennis tournament. Capturing this innovative fusion of luxury and technology, Sarowar stepped in as the photographer to document the activation at Tiffany's U.S. Open fan booth. Through the lens of Sarowar's camera, the visuals encapsulated the virtual swing with Tiffany & Co.'s diamond-inspired digital tennis racquet and the mesmerizing augmented reality mirror experience with the brand's iconic trophies. The photographs not only highlighted the seamless integration of Tiffany's high-end jewelry into the AR realm but also captured the essence of the brand's forward-thinking approach in leveraging Snap's cutting-edge technology.
His photos were later shared by outlets such as Forbes, Vogue, and more.
EARNED MEDIA COVERAGE
